The "medium is the message" was still a fairly esoteric idea the first time I read it as a young man. But today the statement has become quite literal thanks to our ability to create custom media applications to tell almost any story, to deliver almost any message. In the coming years, the "medium is the message" may become so ubiquitous that it's completely meaningless. Yeah, the medium is the message. No shit.
What can we expect as our republic and free press system transitions to completely democratic media?