More than 1,000 publishers including The New York Times, The Washington Post and The Dallas Morning News have signed on to participate in the Fair Syndication Consortium, a model
built to help publishers receive compensation for their content. Additionally, AdBrite, an online marketplace to buy and sell advertising, has agreed to work with the consortium to help partners
Attributor, which tracks content across the Web, launched the Fair Syndication Consortium in April 2009. The charter members of the alliance include Thomson Reuters, Huffington Post, Politico and Deutsche Presse-Agentur. The current membership represents more than 50% of the top U.S. newspaper publishers.
The FSC's strategy is to track sites that re-use content from the original creators. The consortium would then contact the site as well as the networks serving ads for compensation. Iggy Fanlo, CEO of AdBrite, says it "is an opportunity to increase monetization for original content while providing our publishers with an opportunity to leverage premium content on their sites."