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Weather Channel in Web Pact With Frommer's

  • Adweek, Monday, July 27, 2009 10:01 PM
The Weather Channel has hooked up with guidebook giant Frommer's to beef up its travel-related weather content on the Web. As part of the new partnership,'s travel destination guides will feature Frommer's content covering hundreds of destinations worldwide.

Consumers in trip-planning mode can sort through the warmest, coldest, driest and wettest months for possible vacation spots, as well as gage average temperature and rainfall measures.'s destination sections are now expanding to include travel information on attractions, hotels, kid-friendly activities and restaurants.

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