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Sears Getting Back In The Toy Business

Sears, which exited the toy business decades ago when Wal-Mart and other big box chains put the squeeze on prices, is opening toy shops at 20 of its stores starting in August, Sandra M. Jones reports. The chain has been famous for generations for its Christmas Wish Book.

Sears began to dabble in toys several years ago by hiring KB Toys to set up temporary shops inside hundreds of stores, but the experiment fizzled and KB went out of business last year.

Sears toy shops are set to debut Aug. 15 inside seven stores in the Chicago area, six in Los Angeles, four in San Francisco, and three in the New York.

Read the whole story at Chicago Tribune »

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