The Wall Street Journal
is gunning for the LinkedIn crowd and all its monetization opportunities -- jobs, ads, and, a marketing pool for WSJ subscriptions -- with a new social network called
WSJ Connect, according to TechCrunch. Apparently, they're even calling it "LinkedIn Killer" internally.
Instead of building it internally, like they did with its existing WSJ
Community, they've tapped another arm of parent company News Corp. -- Slingshot Lab. WSJ Connect is still in the planning/conceptual stages, says one source, but there is "strong interest" to move the
Importantly, it would leverage the WSJ brand but would be a separate property and unencumbered by the need for a paid subscription to the newspaper. Conceptual
screenshots of the product are apparently floating around Slingshot, the WSJ and MySpace.
Read the whole story at TechCrunch »