Not creating a sitemap presents problems for search engines crawling your Web site looking for content to serve up to site visitors. Paul O'Brien believes it's not a good signal to Google,
Microsoft, Yahoo and others looking for the content to serve up in SERPs.
He likens sitemaps to walking into a restaurant and seeing a host, who stands at the entrance and directs
patrons to tables. As a visitor, you expect to see someone or something at the entrance that provides an indication on where to go. O'Brien reminds us to build the sitemap welcoming visitors.
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