AAF Honors Multicultural Marketing With Awards

  • August 4, 2009
The American Advertising Federation has awarded its 2009 Diversity Achievement and Mosaic Awards to several companies the federation says demonstrate innovative efforts in multicultural marketing and advertising.


AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on Sept. 23 at the New York Athletic Club. The awards and honorees are:

Industry Career Achiever: Heide Gardner SVP, chief diversity & inclusion Officer, Interpublic Group

Role Model: Rudy Rodriguez, director, Multicultural Marketing, General Mills, Inc.

Trendsetter: BBDO Diversity Council

Educator: Singleton Beato director, human resources, JWT

Industry Influential: Tom Bernardin Chairman & CEO, Leo Burnett Worldwide

Pioneers of Diversity: Louis Carr, president, broadcast media sales, BET; Lavelle Murray Advertising, and Hector & Norma Orcí, Co-Founders La Agencia de Orcí & Asociados



The Pepsi 2009 AAF Mosaic Award Honorees are:

Multiethnic Advertising Campaign
Company: SandersWingo Advertising
Client: AT&T
Campaign: Not Just

Multiethnic Media Usage
Company: interTrend Communications
Client: JCPenney
Campaign: Double Happiness

Multiethnic Interactive Media
Company: Dieste Inc.
Client: HP
Campaign: HP Insider

Multiethnic Supplier Partners
Company: Draftfcb
Program: Supplier Diversity Conference

Employee Diversity Program
Company: Valassis
Program: Advancing the Diversity Vision: 2008 and Beyond

Student Diversity Program
Company: McCann Erickson
Program: Mc2 MEGA Program

Workforce Diversity
Company: BBDO New York
Program: Building A Diverse Future

Next story loading loading..