The American Advertising Federation has awarded its 2009 Diversity Achievement and Mosaic Awards to several companies the federation says demonstrate innovative efforts in multicultural marketing and
advertising.
AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on Sept. 23 at the New York Athletic
Club. The awards and honorees are:
Industry Career Achiever: Heide Gardner SVP, chief diversity & inclusion Officer, Interpublic Group
Role Model: Rudy Rodriguez, director,
Multicultural Marketing, General Mills, Inc.
Trendsetter: BBDO Diversity Council
Educator: Singleton Beato director, human resources, JWT
Industry Influential: Tom Bernardin
Chairman & CEO, Leo Burnett Worldwide
Pioneers of Diversity: Louis Carr, president, broadcast media sales, BET; Lavelle Murray Advertising, and Hector & Norma Orcí, Co-Founders La Agencia
de Orcí & Asociados
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The Pepsi 2009 AAF Mosaic Award Honorees are:
Multiethnic Advertising Campaign
Company: SandersWingo Advertising
Client: AT&T
Campaign: Not Just
Multiethnic Media Usage
Company: interTrend Communications
Client: JCPenney
Campaign: Double Happiness
Multiethnic Interactive Media
Company: Dieste Inc.
Client: HP
Campaign: HP Insider
Multiethnic Supplier Partners
Company: Draftfcb
Program: Supplier Diversity Conference
Employee Diversity
Program
Company: Valassis
Program: Advancing the Diversity Vision: 2008 and Beyond
Student Diversity Program
Company: McCann Erickson
Program: Mc2 MEGA Program
Workforce Diversity
Company: BBDO New York
Program: Building A Diverse Future