Eric Enge instructs SEO professionals in completing a site audit in an hour. The 11-step process begins by logging into Google Webmaster Tools and a Web analytics package for the site.
Among the other steps Enge suggests, there's checking the number of indexed pages, reviewing the information architecture, and walking through the site to see the way search engines spider the
content. He also suggests SEO professionals look for duplicate content to keep the number of indexed pages in check, and check the XML sitemap file to ensure content recently added shows up.
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