Kmart, owned by Sears Holding Corp., says it recently surveyed parents and found that three in four Americans feel it's more important for parents to discuss finances with their children now than it was 12 months ago, but that 70% of parents are worried they aren't up to the challenge.
"Our children need tools to succeed and Kmart is proud to offer some of those tools," the company says in its release. The program is aimed at elementary-age kids.--Sarah Mahoney