More Americans Streaming TV, Movies

  • August 12, 2009
Watching TV and movies on the Internet is getting more popular, reports WorldScreen. The percentage of Americans streaming both has more than doubled in the last six months, per Ipsos MediaCT's biannual MOTION Study. In the past 30 days, 26% of online Americans streamed a full-length TV episode and 14 percent streamed a full-length movie, more than twice the levels recorded in September (11% and 6%, respectively). The 18 to 24 demo are the most likely to stream content.

Still, traditional TV viewing remains high; the average American with Internet access consumes 15 hours of TV per week, versus less than two hours of online content.

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