Synovate is rebranding its Synovate Business Consulting arm in Asia-Pacific as Synovate MMA, bringing in the expertise of Marketing Management Analytics Strategic, a sister company that evaluates
marketing performance and media mix.
The new unit will bring together Synovate's consumer data with MMA's marketing mix modeling to help companies with deeper analysis, according to the
companies. "It furthers our mission of providing both global and local marketers with a one-stop solution that will enable them to realize significant gains in their marketing performance" said MMA
CEO Randy Stone in a statement. --Aaron Baar