David Mihm takes a closer look at SEO, location and data to discuss how each influence local search rankings. He brings up an interesting point about a physical location for a retail store or office
might influence search engine optimization of that business.
When making a decision to lease or buy space in a physical location, businesses might want to consider how the address in
the city or the town ranks online, Mihm writes. Will the location optimize well search engine rankings? Is it a town or city that people often search on? Mihm also looks at clean data, categorizing
the business properly, and more.
Read the whole story at Search Engine Land »