- PPC Hero, Friday, August 14, 2009 12:26 PM
Amber steps through five tips to manage compliance in PPC accounts to make approval processes run smoother. She starts by suggesting clients tell you in advance about words they like and dislike, so
you don't use the wrong ones, and ends with some advice on making ad text changes in an Excel spreadsheet rather than in AdWords editor.
Although Amber offers insights on a handful of
tips, the most important is to have patience, she writes. Think about ads thoroughly. Don't write PPC ads too quickly. And, for gosh sake, make sure they are proofread and authorized before they run.
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