Research competitors' ads, avoid hyper-competitive keywords, focus ads on consumer savings, and refine ad groups to focus on high performers. Those are some of the tips Brandon Leibowitz offers up to
help increase conversions and reduce costs.
Leibowitz says marketers should know what it means to "keyword match" and understand the difference between broad, phrase, and exact
keywords, because using the wrong technique can sink a campaign.
Read the whole story at Pandia Search Engine News »