Angie Haggstrom, who defines "theming" as grouping words together by subject, describes how to take full advantage of the practice. She suggests ways to organize keywords that will "qualify and
sort your audience."
And while organization helps visitors find information on the site, Haggstrom writes that analyzing landing and exit pages can help determine the type of customers the Web site attracts, information site visitors seek, and improvements to make. She explains how to give customers what they want with the least amount of work without making them search other portions of the site.