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CNBC Uses Web to Put a Face on the Recession

  • Adweek, Thursday, August 27, 2009 10:56 PM is looking to tap into the user-generated content phenomenon to cover the recession. The site is inviting its users to submit personal stories on how the recession is directly impacting their lives. Now through Sept. 30, those stories will be collected and used to populate a new feature on the site called "Faces of the Recession."

The idea is to examine the recession on a more micro-level that goes beyond big business and macro statistics. "We have heard from some who are giving up, some who are getting by, and some who are getting ahead. These first-person accounts are both the everyday and the extraordinary," says managing editor Allen Wastler.

Users can write about their economic challenges and submit them directly on, record videos and post them to CNBC's branded channel on YouTube, or contribute via CNBC's fan page on Facebook.



Read the whole story at Adweek »

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