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More Shoppers Veer Toward Convenience

The monthly "The Checkout" report, research from marketing firms The Integer Group and M/A/R/C, finds that time was more of the essence in June than it was in May. To wit, 28% of the 1,200 respondents to the survey describe themselves "preferring to spend more [money] if it saves them time," up from 23% in May.

Along the same lines, the number of folks who respond that "saving money by shopping around" is their top preference fell from 33% to 28%.

What does all this have to do with the price of eggs in Dubuque? Randy Wahl, evp of M/A/R/C, provides one insight: "Convenience stores have an opportunity to draw a larger number of shoppers if they focus on a few of the fundamental factors." These include providing a clean store, Alex Palmer reports, and improving the overall shopping experience.



Read the whole story at Brandweek »

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