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Forecast: 25% More Spent On Paid Search

  • ClickZ, Friday, August 28, 2009 4:15 PM

Kevin Lee's bold prediction that many "successful, profitable online business[es' or offline business[es] that get leads from online sources" will spend "25% more on paid search within the next year" might raise a few eyebrows, but Lee explains his thought process.

The fact that search engines continue to adjust SERPs, that there's continual improvements on ad and campaign structures, economic recovery, and changes in consumer search behavior, are a handful of reasons some marketers will spend more, Lee writes.

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