The New York Observer calls BS on Virginia Heffernan's contention in The Times that Facebook has jumped the shark, and will soon experience an exodus of biblical proportions. Heffernan bases her
hypothesis on a handful of anecdotes, which, while potentially representative of bigger problems for the social network, are not borne out in current adoption and usage data. What Heffernan is
documenting, reasons the Observer, is not a mass flight but a natural "churn" of users, which can only be expected given Facebook's colossal size and low barriers to entry.
Read the whole story at The Observer »
