X Marks The SpotMixer For Google

Google on Tuesday announced the integration of SpotMixer's self-serve video ad creation solution within its AdWords' in-stream video ads. The development is expected to help AdWords users more easily create in-stream video ads and advertise within video on the Google Content Network, according to Baljeet Singh, Google product manager for video monetization.

"We think this will enable advertisers to get even stronger performance from video advertising on the Google Content Network," said Singh.

Earlier this year, the online video ad creator launched a self-serve video ad creation service for Google AdWords customers to produce and distribute cable TV ads via Google TV Ads.

Developed jointly as a simple and free service by Google and SpotMixer, the ad creation widget allows customers to create high-quality video ads for distribution through GoogleTV.

Businesses that previously could not access national TV ads are now able to place their ads on TV with lower risk, according to Kathleen Farley, vice president of product marketing at One True Media.



Google TV Ads has offered this service to a subset of beta advertisers since September. Based on positive response, Google has launched this do-it-yourself ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign.

"The partnership provides small- and medium-sized businesses the ability to affordably create and run effective in-stream video ads, just like large advertisers," said John Love, co-founder and CEO of SpotMixer.

And while neither partner company would discuss the financial details of the new deal, Love did say there is more to it than just exposure for SpotMixer. "It's not only for the sake of visibility," Love told Online Media Daily earlier this year.

SpotMixer's platform automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. The service then changes templates and content to ensure that each video is different, and provides customers with options to further customize their ads.

In January, SpotMixer parent company One True Media secured $9 million in a Series B round of venture funding. This latest round was led by DAG Ventures, along with NTT Finance, and existing investor Kleiner Perkins Caufield & Byers.

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