Ann Smarty looks at "one tiny, yet very important aspect" of keyword research and reviews a tool called Onelook aimed at making the process easier. The tool can help marketers find new possible
keyword phrases and extensions. These words used together with the core term can help marketers build out long-tail campaigns.
Smarty defines "keyword research," as the process of
"finding possible keyword phrases, synonyms and related terms, estimating the keyword difficulty and potential" and researching competitors' tactics for keyword selection.
Read the whole story at Search Engine Journal »