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Friending Landing Page Reports

The Top Landing Pages report in Google Analytics may not "dazzle you with an AJAX-based, 'do-it-yourself' module like other tools, but it can provide insight into the Web site's bounce rate," according to Joe Teixeira. He explains the key features of the report, what to look for in the data, and what high and low bounce rates mean for the site.

In fact, the Top Landing Pages report has only three quantitative columns - most reports start out with at least five or six.

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