• Folio, Tuesday, September 8, 2009 9:34 PM

Meredith is teaming up with Interactivation, a video-on-demand provider, in a partnership that will deliver Meredith video content to more than 25 million homes. The partners will share advertising and sponsorship revenue.

Meredith will also sell ads and sponsorships for Interactivation's Mag Rack video-on-demand network under a similar revenue sharing agreement.

Meredith CEO Steve Lacy says of the new pact, "We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation's Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That's a powerful combination." Revenue for Meredith Video Solutions has doubled every year for the last three years and is expected to do better than that in 2009, says general manager Kieran Clarke.

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