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Palm Hopes Pixi Smartphone Will Attract Younger Buyers

  • USA Today, Wednesday, September 9, 2009 10:41 AM
Palm is taking the warps off a lean smartphone named the Pixi today that is targeted to younger consumers. A sequel to the Pre, the iPod Nano-like device is expected to retail for $99 with a two-year contract through Sprint by the end of the year, according Creative Strategies analyst Ben Bajarin.

The Pixi doesn't have Wi-Fi, however, which means it can't be used to access the Internet outside of Sprint's network, reports Jefferson Graham. It also has a smaller screen, keyboard and camera. Palm svp Katie Mitic wouldn't discuss specifics about the Pixi but takes the occasion to note that "Palm is back. We're really happy with the launch."

Many tech analysts felt the Pre's launch in June was a "make or break" moment for the company. Sprint is also dropping its price on the Pre to $149, from $199, plus a two-year contract.

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