Around the Net
What If Paid Search Dropped Keywords?
- Search Engine Land , Wednesday, September 9, 2009 4:31 PM
Paid search without keywords could become reality within the next five to 10 years, according to Mona Elesseily, who cites a keynote presentation from Nick Fox, Google's business product
management director for AdWords.
User's greater sophistication in searches, longer query lengths, and resistance to do-it-yourself advertising are some of the reasons why keyword terms may no longer be important, Elesseily writes. Using examples from Fox, Elesseily describes what a lack of keywords in search would look like.
