Say goodbye to the dancing monkey. Ross Levinsohn, Jim Heckman, and Michael Barrett -- all former Fox Interactive Media execs -- have launched a startup that lets publishers remove unwanted ads from
their sites with a system that allows them to "shop" for ads from an iTunes-like online store. Named 5to1 -- for the Doors song "5 to 1," whose lyrics incite rebellion: "They got the guns, but we got
the numbers. Gonna win yeah, we're taking over" -- it's already raised about $5.5 million, and is being positioned as an antidote to remnant ad networks, whose ads arguably detract from the value of
the content they surround.
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