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Cautionary Tips For AdWords Opportunities Tab

  • PPC Hero, Tuesday, September 15, 2009 5:15 PM
Google recently expanded the beta test of the Opportunities Tap in AdWords, a feature designed to help advertisers find cost-effective traffic in their pay-per-click accounts. Carrie found this feature effective for keyword expansion, but want to share some cautionary tips.

Carrie explains that the tab replaces the "Tools" section in the interface and acts as a stepping stone for further optimization tool expansions in the future, but it did not replace any existing Google AdWords tools. You can still find all the other keyword and ad tools in the left-hand navigation in the Opportunities Tap.

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