Ad sales for the Super Bowl on Feb. 7 are moving more briskly than expected, given the sorry state of the economy. CBS has sold approximately 70% of its inventory for the game, including two spots
to Hyundai. The automaker will use its in-house agency Innocean to craft the spots.
Hyundai joins a roster of advertisers that includes: Careerbuilder, InBev Anheuser Busch, PepsiCo,
Coca-Cola and GoDaddy.com. Bridgestone will again be the half-time sponsor and gets two 30-second spots in the game.
CBS has sold ad time for top positions for prices between $2.5 million
and $3 million and has pushed blocks of ad time in pre-game broadcasts, say insiders. To put things in perspective, NBC had sold more than 80% of its Super Bowl inventory at this time last year. In
2007, Fox was nearly sold out of inventory by late October.
advertisement
advertisement
Read the whole story at Advertising Age »