• by September 21, 2009

Jonathan Miller, CEO, Digital Media Group, News Corporation, and Joe Mandese, editor-in-chief of MediaPost Communications, are discussing customized marketing programs. People and creative intensive, Jonathan says. You know the people are there, in social networks, and you have to reach them in creative ways.

Joe notes the dislocation in the marketplace right now and wonders how social media might get us out of a laggard economy. Jonathan: Distribution is becoming more social, big impact on media companies. Profound change in distribution of media. Messages get out there really fast.

"Things that have real impact can travel far and fast," Jonathan says. "Structural change goes on for the foreseeable future. What that does for innovation I'm not sure but it has a lot to do with adoption with a speed we've never seen before."