Martin Nisenholz, head of digital operations for the New York Times Company, is talking about the demographic breakout between visitors to the Times Web site and visitors to the paper’s
Facebook page, which pushes content out to Facebook fans. On Facebook, about 70 percent of visitors are women, as opposed to the Web site, which skews mostly male. The median age on the Web site is
41; on Facebook, Nisenholtz says, he is seeing more and more visitors in the 18 to 29 demographic. This means, he says, that the Facebook page is growing the franchise.--Catharine Taylor
