While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Eric Hippeau the CEO of The Huffington Post says ad nets are driving CPM ever lower. Way down -- as in all the way down. "CPM from ad networks is going down to zero," he says. "I'm not kidding. It's
getting very close to zero."