Commentary
We are more than 'mommy bloggers'
- by September 21, 2009
Lis Gumbinner hates the term. Is Sylvia Plath a mommy poet, she asks? It describes the author and not the audience. I don't write about mommies. I tend to say I'm a parenting blogger. It casts a very wide net, marketing wise.
Sarah Hofstetter is discussing potential mistakes when marketers send out emails to "all mommy bloggers."
Carol Cain gets a pitch about baby food, she responds with a list of bloggers that the client can contact. She doesn't write about babies.
"Mommy blogger limits me (as a travel writer)," she says. "I'd like to jump out of a plane but your not likely to see me as more than a mom."
"Whenever I write about date night, I get so many hits," Cain says. "They love it when I'm not writing about my kids. If I can offer a potential consumer something about getting away the kids."
Kate Thorp says the term prohibits client methodolgies. You want to reach a woman who has chlildren? You have to know what else she does. Who the heck, she says, is coming to that blog?
