Women tend to feel anxiety when shopping for hair products, according to
Marc Broccoli, hair care marketing director at Idelle Labs, a division of Helen of Troy. "They are on a constant quest for the perfect product to give them a good hair day, but none of them feel
they've found it," he says. The result is "a graveyard of products they've tried and never use [again]," he says.
Infusium 23 started as a salon brand and moved into retail in 1986
when it was owned by Clairol. P&G acquired Bristol-Myers Squibb's personal care products unit in 2001.
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