• Wall Street Journal, Tuesday, September 22, 2009 2 PM

Hoping to address advertisers' frustration over measuring performance, Facebook plans to announce a partnership with Nielsen.

Per the deal, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release. Facebook will provide that data, including responses from those who didn't see an ad, to Nielsen, which will package it for advertisers, say the companies.

Facebook Chief Operating Officer Sheryl Sandberg is planning to introduce the product, called Nielsen Brand Lift, shortly.

Read the whole story at Wall Street Journal »