Commentary

Online Marketing All-Star Tom Daly: 'I'm a net taker.'

  • by September 22, 2009
Tom Daly, group manager, global interactive, Coca-Cola, on receiving his award as an Online All-Star:

"Someone said I was a 'net giver.' I have a confession. I'm a 'net taker.' I take their energy, passion, creativity, I take and I take and I take and I use the perch that I've been given, the Coca-Cola brand. I was fortunate to understand interactive marketing at UPS, in 1995 the emergence of electronic commerce,... the chances I've been given I just want to say thank you."

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