Sullivan and Battelle basically responded that it wasn’t fair to single Google out when other players -- like Internet service providers -- had far more data about people’s online activity. The speakers appeared to agree that they didn’t recall “people picking up the torches†about ISPs and privacy.
In fact, ISPs’ attempted entrance into behavioral targeting drew intense scrutiny in Washington last summer. Congress called hearings, lawmakers denounced the plans, and would-be ISP-partner NebuAd went out of business.