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Contest Rewards 'Quintessential' Wrangler Guys

A 12-week contest called "Wrangler Face Off" will award a grand prize of $2,500 and a new wardrobe to the man voted as the "ultimate Wrangler guy" at a special Web site for the promotion, Barry Janoff reports. Men eligible for the contest are must upload a photo and answer a "short set of questions designed to give contestants the opportunity to prove why they should be named a Wrangler man."

The man whose profile receives the most votes each week is dubbed "a Wrangler guy" for which he receives a pair of jeans with $100 cash in the back pocket. He's also featured on the site for the following week alongside photos of Wrangler spokesmen Dale Earnhardt Jr. and Brett Favre.

The two sportsmen "truly represent the brand's core values of integrity and authenticity," according to Craig Errington, vp-marketing for Wrangler, a division of VF Jeanswear Limited Partnership. "Now we want to recognize and award fans who are known for those same principles." Promotional partners include Wal-Mart, Kmart and Target.



Read the whole story at NY Sports Journalism »

1 comment about "Contest Rewards 'Quintessential' Wrangler Guys ".
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  1. vivian mabou, October 21, 2009 at 8:57 a.m.

    With love and trust vivianmabou1

    Hello Dear,
    I saw your profile today and i stopped to take a very good look at it.
    I want you to know that i will be interested to know you better because you sounded very sweet in your profile and i will like us to become friends and know each other the more.
    Here is my email address ( send me an email today please!(Remember that what matters alot in a real relationship is love), I am waiting for your reply now.thanks
    Your's vivian.

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