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Budgets Loosen Up, Now What?

As economic conditions slowly improve, many companies could see marketing departments distribute search budgets more evenly between organic and paid search. Louis Ventor reminds us of the old saying, "build in a recession, and reap in a boom."

Ventor suggests investing in a SEO strategy and you'll "sow the seeds to dominate organic search when the recession ends." He provides suggestions on setting up a sustainable strategy and distributing funds between organic and paid search.

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