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Google 'Hot' For Real-Time Search

Seen as a direct challenge to real-time search-leader Twitter, Google is now positioning its "Hot Trends" information within its regular search results. Now, those searching on topics that are spiking in popularity -- or "hot" -- should see a new Hot Trends OneBox near the bottom of the search results page and just above the related search area. From the OneBox, people can then access more information about the topic using the Google Hot Trends service, which was launched in May 2007.

RJ Pittman, director of product management for consumer search properties at Google, says the move is a result of the "growth and popularity of real time information." (Read: Twitter.)

Read the whole story at Search Engine Land »

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