• September 30, 2009

In conjunction with the launch of its four new sandwiches, Domino's Pizza consulted an astrologer to see if consumers' zodiac signs influence their food and sandwich preferences.

For example, according to astrology, Tauruses love beef, Cancer consumers crave comfort foods and Scorpios prefer spicy seasonings.

Steve Weiss, author of Signs of Taste and president of Straightforward Communications, a marketing and research consultancy specializing in consumer demography and trends, says there is "some real correspondences among the various signs."

Consumers can view the expanded profiles and the sandwiches recommended for them on Domino's Facebook page at http://bit.ly/dominos_stars.--Tanya Irwin