Around the Net

Getting More PPC Traffic On A Budget

Landing pages play a significant role in determining relevance because search engines look for keywords in both queries and ads that appear on the page, according to Benny Blum. Knowing this can help you gain the most from PPC traffic for less money.

So, Blum serves up tips on how to index at the top of search query pages, emphasizing the importance of an uncluttered page with a focused message. He provides a graph that illustrates the quality score for Google and the quality index for Yahoo, as well as a definition to help put the scoring process into context.

Read the whole story at Search Engine Land »

Next story loading loading..