Around the Net

Integrating PPC Online With Offline Marketing

Integrating online with offline marketing should become a top priority. Melissa Mackey provides some tips on the topic to help you make the most of marketing dollars.

Bottom line is finding the keywords that tie offline promotions into online campaigns, Mackey writes. If the printed ads send a main message about fall specials, research the phrase "fall specials" to find relevant keywords online.

Read the whole story at Search Engine Watch »

Next story loading loading..