Keywords help people find information on Web sites from search queries on engines, but when that information doesn't exist on the Web site, visitors will likely not return.
The
keywords that people type into search engines need to correspond with the keywords on your site. If they don't, it could be construed as keyword stuffing. James describes keyword stuffing as the
"process of selecting relevant and irrelevant keywords and placing them on your site even if its presence does not fit the rest of your content."
Read the whole story at Clicktelligence »