Around the Net
Kraft Rebooting ISnack 2.0 Name Down Under
- Brandchannel, Monday, October 5, 2009 10:47 AM
"The new name has simply not resonated with Australians -- particularly the modern technical aspects associated with it," says Simon Talbot, head of Kraft corporate affairs. But the company is not giving up on the power of the people to decide. A new round of voting commenced Oct. 2, Abe Sauer reports.
