Back from the sixth annual B2B Marketing Summit in San Francisco, the folks at MarketingSherpa highlight a few key takeaways.
Several presentations pointed to the value of good PPC
or SEO strategies, but confirmed the "painful truth" that search marketing is never finished. The post points to several reasons SEM experts need to keep up with campaigns. For example, search engine
algorithms are continually evolving, competing content is always being developed, and keyword prices are always fluctuating with demand.
Read the whole story at MarketingSherpa »