Magazines are getting savvier about using Twitter to boost traffic to their Web sites. People.com editor Mark Golin says that from April through August, there was a 150% increase in referrals from
Twitter back to the magazine's site. PeoplePets.com is the newest addition to the site, and its Twitter feed plays to more than 700,000 followers.
At InStyle.com, Twitter followers
linking back to the Web site from April to August, increased 500% with successful draws like "style tweets" and promotional giveaways. In September, InStyle promoted four days of 50 gift cards per
day. The first day, all 50 cards were twittered away within seven minutes.
Self.com combined celebs and their workouts to bring on the followers. Celebrities' favorite workout moves tend
to be tweeted and retweeted, say editors, especially if the celeb already has a large bank of online followers.
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