• Adweek, Tuesday, October 13, 2009 10:06 PM

Cosmetics giant Coty is launching a global review of media chores on its estimated $285 million ad account, even though it has been conducting a series of agency reviews in various countries since early this year.

In the U.S., incumbent OMD, and MPG have been vying for the account. It seems the global review was called just before the client made an official decision on the U.S. account, after going through a full review process. Earlier this year, Coty reviewed its media assignment in the U.K. and retained incumbent OMD. A separate pitch covering France was in the works before the global pitch was called.

Despite the change in direction, both OMD and MPG are expected to participate in global review. Coty spends about $60 million in the U.S., down by more than 50% over the last two years, say sources. The company spent $112 million in domestic measured media last year, per Nielsen.

Read the whole story at Adweek »