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Google Launches Campaign Insights

Google unveiled a tool earlier this week to help advertisers and marketers measure the impact of display ads. Google Campaign Insights relies on the same expertise used to improve Google's services, the ability to analyze data, according to Paul Todd. He explains how the tool determines the incremental change directly attributable to the display ad campaign. The insight gives advertisers a way to establish how well their display ad campaign works.

Read the whole story at Google Ad Agency Solutions »

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