• January 12, 2001

Yesterday, DoubleClick reported it broke even for the final quarter of 2000 on revenue of $132.3 million. While those sales were up just 41% over the same period a year ago, the company was able to boast of a full-year haul of $506 million, which represented an increase of 96% over the previous year.

An average of analysts estimates - guided by the company's own warnings in December - had suggested that the company could lose 2 cents a share during its fourth quarter.

However, DoubleClick also set the scene for 2001 by saying revenue from advertising buys - which now represent less than half of sales - would likely drop 30% to 35% in the first quarter, and complete the year down 25% to 30%. With that in mind, the company estimated a first- quarter 2001 loss of 7 cents to 9 cents a share.