iPhone Navel Gazing

by John Capone , October 29, 2009

There are two worlds: the agency world and the real world. When Patrick Moorehead, Director of Emerging Media at Razorfish, who calls himself a conscientious iPhone objector since its indicative of agency mobile navel-gazing, asked for a show of hands from the audience on who owns an iPhone, hands went up all around the room. He shrugged and said they need something to show their clients the snazzy iPhone Apps they are making them.

"We're obsessed with the 15 percent of users who have smart phones, and then the 20 percent of that 15 percent who have iPhones."

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